Recreational Marijuana Is the New Moneymaker for Wedding Planners

The legalization of recreational marijuana in a handful of US states opened the doors to all sorts of cannabis-laden commerce, from dinner service to vacation packages. It was inevitable that weddings, among the most expensive purchase an adult will ever make, would find a way to introduce weed into nuptials, receptions, and party favors.

Specialists have launched entire businesses to meet this new wedding-weed demand. In Colorado, where recreational marijuana has been legally sold since 2014, Bec Koop operates cannabis-friendly Irie Wedding & Events and is one of the founders of the Cannabis Wedding Expo, an event where brides and grooms can meet marijuana vendors. Koop offers a litany of wedding services: day-of coordination, overall planning, floral arrangements, cannabis open bars. She also offers consulting services for venues looking to bring in cannabis-inclusive events.

Read more about women innovating the industry from TIME. 

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